Trends in Sports Marketing (e‑kniha)

Eva Čáslavová

K tomuto produktu máte DOPRAVU ZDARMA

Elektronická kniha je dílo převedené do datového elektronického souboru ve formátech: MOBI, Adobe PDF nebo ePUB.
Nejedná se o tištěnou knihu, ani o knihu na nosičích CD, DVD apod.

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Popis

Autor	Eva Čáslavová
Nakladatelství	Karolinum
Rok vydání	2025
Kód	PLK423869

The book Trends in Sports Marketing explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape.